How to Become a Freelance Web Graphic Designer

Running your own graphic design business may not be the simplest of career journeys, but it’s a fulfilling one. You feel pride and achievement, knowing that your every cent was won through your own diligent work and skills.

Beginning a freelance career will trigger a mixture of emotions. It can be thrilling to decide to actually take the plunge and venture out on your own! By being your own boss as a freelancer, you take control of your career. 

ADVERTISEMENT

You have the ability to establish your own rules by being your own boss, and that can help you overcome the fear of it all. On the road toward becoming a freelance web graphic designer, here’s what you need to know.

How to Become a Freelance Web Graphic DesignerImage source: SmallBizDaily

Typical Duties of a Web Graphic Designer

Web graphic designers create visual versions of brands, advertisements, and correspondence. They do that in ways that are memorable, effective, and aesthetically pleasing, to help people and companies get their messages across.

ADVERTISEMENT

They partner with clients to better communicate their goals and ideas into design elements in order to achieve this. Graphic designers translate the desires and thoughts of clients into visuals.

A designer’s daily working life can vary greatly since most designers have a reasonable amount of flexibility over the type of job they take. Each designer will have different hours, workloads, and obligations.

How Much Can You Charge?

The majority of freelance graphic designers with experience charge between $65 and $150 per hour.

ADVERTISEMENT

An hourly rate starting at $300 is charged by those graphic designers who are already prominent in the industry. Newbies charge from $25 to $50 per hour at the low end.

Education and Training

To advance their careers, many graphic designers enroll in graphic design programs such as a bachelor of arts degree in graphic design as a major or concentration.

However, you do not need to start from scratch and return to school if you already have a bachelor’s degree in an unrelated field. Through a professional training program and software training courses, you can get the skills and training necessary to work as a graphic designer.

You may also look for advanced courses in graphic design and internships in graphic design. Some graphic designers are totally self-taught and have no formal training of any kind.

How to Get Jobs

To land freelance work, sign up for freelance sites. Many of them are completely free to sign up. Don’t feel the need to stay loyal to just one freelance site or client either. You want to be able to attract as many potential customers as possible in order to be successful.

Ensure you put a bit of effort into each profile. The services you want to provide will be your marketing point. To demonstrate your personal style and capabilities, it’s always a smart option to have a variety of projects in your portfolio to showcase your talent.

It might be a little nerve-wracking during the first few pitches that you send, but note, you have nothing to lose. Be ready to send them! You are going to apply for many more jobs than you will land.

Final Words

Although it can be thrilling to transition to the freelance world, the truth of the matter is that many first-time freelancers struggle. You may find that when you are unable to set your own work hours, motivation becomes a challenge.

Building your customer list and making your name known in the design community also takes a large dose of perseverance. But as with anything, if you are determined to do it, you can. So keep knocking on doors and one will open.